Our Events

Imagine we treated everyone with the graciousness of it being their first time?: a new parent, a new tennis player in the making, a new artist via crocheting or watercolor, (a skill that you’re interested in learning, not to monetize or make an IG page for, but just to do something other than scroll on your phone.)

Then imagine you’re not online learning via YouTube university but in practice with others who are of the same mind: “I just want to try, or move, or see.” Whether it’s tennis or golf through our Casual Movement series, or being a mom, dad, or caregiver, through our place to vent and experience empathy in MOM WORLD & DAD WORLD, or any of the other Community Collaborations we put on, this is your invitation to learn in a judgement-free zone with the most curated experts and a community of authentic and encouraging people. 101 your life.

Our Story

  • By Way of Brooklyn started on Tumblr, featuring the coolest women like Rachael Wang, Recho Omondi, SOSUPERSAM, Amel Monsur, Angela Koh, Deer Dana, Gia Seo, and more, with the help of Creative Director extraordinaire and publishing legend Evan Gubernick.

  • We hosted our first event, a spring market, at Soho House New York with our favorite brands and makers, making our own ice cream with Steve’s Ice Cream, spices with Greenpoint Trading Co, making totes, tees, and spoke cards with LQQK Studios.

  • We printed our first issue featuring: DJ Kitty Cash, Emily Johnson of Hartland, and so many others with the help of our community and it retailed in places like colette, Black Rainbow, Los Patos, Sincerely Tommy, Self Edge NY, LA, SF, Gym Standard, The Brooklyn Circus.

  • Sarah moved to LA so we changed the name from By Way of Brooklyn to By Way of Us, encapsulating a more community-driven mission and inclusion for more than just cool women who lived in one city.

  • We launched our second print issue and hosted an art exhibition, #FEMININEPRODUCT, in collaboration with Curator Arielle Myers which showcased the work of Shawna X, Elise Peterson, Tara Johnson, Vanessa Yuri Chung, TK Anderson, Anne J. Regan, Carmen Chan, Billy Clarken, Erin M Riley, Jasmine Mans, Sally Jacky Chung, Lyndsay Elkin, Arvida Bystrom, Malie Huffman, and Kristine Cofsky.

    We kicked off our GOOD MORNINGS breakfast club of entrepreneurial women at Soho House with our friend Chelsea Welsch, where we share resources, encouragement, accountants, designers, always ending asking the question: What do you need right now?

  • We hosted an art show entitled TWOISBETTER with our favorite LA duos highlighting founders and friends: Kids of Immigrants, Akasa, Sip & Sonder, Nous Tous Gallery, Goodfight, Joyce Wrice & Jasmine Collier, Soho House West Hollywood, MAAPS, The Neue School.

    We started our ongoing voting awareness event called Back to the Ballot with our expert and friend Laura Herrera, and created a widely shared voter guide called Understanding WTF is on the Ballot.

    We hosted BETTER Business workshops with brands like Urban Outfitters and Shopify to help entrepreneurs ask the sometimes daunting questions of entrepreneurship with expert business coaches, financial gurus, and legal counsel.

  • Our first event ran in Portland with the amazing collaborator Zie Zie Senzaki at the Woodlark Hotel, leading a business workshop with Coach Janet Wood and friend Zarna Surti. 

    The world shut down and Sarah had a baby! We started our event programming back up virtually with Shopify utilizing mental health resources.

  • We launched MOM WORLD, Casual Tennis, Eco(Friendly) Market, 101 workshops, Portrait Sessions, Motherhood in Entrepreneurship panels, and Laugh to Keep from Crying with Spirit Chair to make up for lost time.

  • By Way of Us in Portland launches!

  • We launched DAD WORLD, a video series highlighting our favorite dads, a nod to you all doing it. We see you.

  • 101s with our favorite people, editorial features getting to know them better, and intentional ways for all of us to be beginners again.

Press

LISTEN: Hear, HERE: Building Community with Sarah Kim and Jennifer Pauline

READ: OFF by On: By Way of Tennis, How Sarah Kim created respite and community on the tennis court in a time of increasing violence against Asian Americans.

LEARN: Morrow Soft Goods: Waking Up With: Sarah Kim