By Way of Us curates, produces, and hosts in-person events to connect us with ourselves and others.

With a focus on nurturing the mind, body, and spirit, By Way of Us brings together women who support and encourage each other's curiosity with genuine joy. Our events invite attendees to show up as a beginner, forever open to encountering new lessons, perspectives, and friends through shared experiences, skills, and resources.

Meet the LA team

  • FOUNDER

    Sarah Kim is a writer, editor, and connector. She is deeply invested in putting together events that create opportunities for asking questions and working with experts to help answer them.

    In the past, she's worked in editorial for ANTENNA Magazine, Outdoor Voices’ The Recreationalist and GOAT’s Greatest, in social and digital for Nike NYC and Converse, as well as influencer marketing with brands like Google, Red Bull, and Jordan Brand.

    She’s recently added “mom” to her title, the hardest, best job yet.


  • PARTNERSHIPS

    As a dynamic, creative, and purpose-driven executive and leader, Julianna prides herself on having a diverse skill set, knowledge of various industries, a strong sense of people, abundant empathy, and a creative eye that allows her to create value for the company, partners, and teams she engages with.

    She has a passion for finding and building strategic relationships to drive brand awareness and revenue. She truly believes companies can be profitable and product-focused, while also being leaders of social change, with a triple bottom-line mentality.

    Having worked with brands like Levis, RTH, i am that girl, Marcus Lemonis, Little Renegades, she brings her talent and care to anyone she meets.

  • CONTENT MANAGER

    Jannie Kim is a creative and strategic digital marketer with over 10 years of experience in the entertainment industry. She currently leads the comedy social team at Amazon Studios. Jannie has led social strategy and creative content marketing for an array of films and TV series such as Savage X Fenty, Modern Love, Free Meek, Guava Island, and Harlem. Prior to her time at Amazon, Jannie spent several years at Paramount Studios and Sony Pictures.

    She is always looking for new ways to express her creativity. She recently started to crochet custom bags and participates in pop-ups from time to time. She also loves spending time outside and enjoys meeting other creatives she can learn from and connect with.


  • BRAND STRATEGIST

    Stephanie Wong is the founder of the Bright Collective, a creative studio that specializes in brand marketing and social media. Before taking the leap into consulting, Stephanie worked in-house at companies like POPSUGAR, Minted, and Peerspace. She also loves interior and landscape design and is currently renovating her home Finca Glenfeliz (@fincaglenfeliz) in Atwater Village. In her free time, you'll find her on the tennis courts and hiking with her pup, Otto. Stephanie is so excited to join By Way of Us to support with strategy and partnerships.

Meet the Portland team

  • COMMUNITY LEADER

    Zie Zie Senzaki, an accomplished Sales & Marketing expert in the hospitality industry, shaped the success of boutique hotels through strategic leadership and brand development. She extended her expertise to startups and established companies, establishing strong sales and marketing foundations. Recently, she founded Good Union Collective, leading a skilled team in executing marketing strategies, content creation, and memorable events that connect people and businesses, reflecting her unique ability to make things unforgettable.

    Good Union Collective specializes in creating meaningful experiences by turning visionary concepts into reality through retreats, workshops, and events. They handle all aspects of event production, from brainstorming and venue selection to speaker coordination, allowing clients to fully immerse themselves in impactful experiences. They prioritize building relationships with participants and offer personalized communication plans. To find out more, visit their website at goodunionco.com.


  • FACILITATOR

    Melissa Wong is a life coach and facilitator who delights in thinking about how people feel connected to their purpose and power. She is the founder of Coherence Studio, where ambitious creatives make sense of their identities and build dynamic careers with the support of 1:1 and group coaching. Previously, Melissa supported online communities at companies like Seth Godin’s altMBA, Kickstarter, and Soundcloud. She co-founded New Women Space, a brick and mortar community space in Brooklyn centered on gender equity. March 2023 she stepped into her newest role as mom to a baby daughter.

Our story

Started in 2012 by Sarah Kim and Evan Gubernick, By Way of Brooklyn launched as a Tumblr site featuring women who were influential but not “influencers,” the women behind the scenes, without a press release, not concerned about a follower count, simply putting their head down and creatively doing the work.

Over the past decade, By Way of Us has grown beyond beautifully published editorial to now curating, producing, and hosting in-person events, bringing those exceptional women together to share experiences, skills, and resources.